Billboard Advertising FAQs

Billboard advertising, also known as Out-of-Home (OOH) advertising, involves displaying large-format advertisements on structures located in high-traffic areas, such as along highways, in city centers, and near major transportation hubs.

  • High Visibility: Billboards capture attention and deliver impactful messages to a large audience passing by.
  • Wide Reach: They can reach a broad spectrum of demographics, including commuters, travelers, and local residents.
  • High Frequency: Repeated exposure increases brand recall and message memorability.
  • Flexibility: Billboards can be strategically placed to target specific audiences and locations.
  • Cost-Effectiveness: Billboards can be a cost-effective way to reach a large audience compared to some other forms of advertising.

Midpoint LED is a leading digital screen advertising company that owns and operates Europe's largest freestanding motorway LED screen.

Our flagship screen, Midpoint LED, M6 M5 Link, is strategically positioned at the heart of the UK on the M6/M5 Interchange, one of the nation's busiest motorway junctions.

  • Unrivaled Size & Impact: As Europe's most spectacular LED sign, Midpoint LED, M6 M5 Link, delivers a powerful and unforgettable visual experience to drivers.
  • Prime Location: Positioned at the heart of the UK on the M6/M5 Interchange, this prime location ensures maximum exposure on one of the nation's busiest motorway junctions.
  • Creative Flexibility: Our digital billboard supports a wide range of creative options, from static images and videos .

We offer a variety of advertising options, including:

  • Brand Awareness Campaigns: Increase brand visibility and recognition among a large and diverse audience.
  • Product Launches: Generate excitement and drive demand for new products or services.
  • Sales & Promotions: Announce special offers, discounts, and limited-time promotions.
  • Public Service Announcements: Raise awareness for important social and community issues.

High Visibility: Capture attention and deliver impactful messages to a large audience of drivers.

Flexibility & Targeting: Reach specific demographics and tailor your message to different times of day and days of the week.

Cost-Effectiveness: Reach a large audience at a cost effective price

Contact us directly through our website or by phone to discuss your advertising needs and receive a personalized quote.

Our rates vary depending on factors such as campaign duration, placement, and creative complexity. We offer competitive pricing and flexible packages to suit your budget.

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IMPACTS PER FORTNIGHT*

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IMPACTS PER FORTNIGHT*

EUROPE'S

LARGEST FREESTANDING MOTORWAY LED SCREEN

2 SCREENS

VISIBLE ON NORTH AND SOUTH CARRIAGEWAY

The Stats

3,674,496 Impacts per fortnight
Europe's Largest Freestanding LED Screen

20 Second advertising segments
Located on the M6 / M5 Link

Northbound 2016 x 432 pixels (33.6m x 7.2m actual size)
Southbound 1728 x 432 pixels (28.8m x 7.2m actual size)

Located on one of the UK's busiest Motorways

Where Are We On The M5 / M6 Motorway Network?